The
MOST IMPORTANT
Thing

The High-Priority Coaching Program that helps you grow your audience, make more money, reclaim your time—and get the heck out of your own way.

JOIN THE WAITLIST

The
MOST IMPORTANT
Thing

The High-Priority Coaching Program that helps you grow your audience, make more money, reclaim your time—and get the heck out of your own way.

You work hard in your business, but no matter what you do

  • You aren’t making the money you want (or need), despite working through long days and longer to-do lists.
  • Your schedule is out of control—and at the mercy of someone else’s calendar.
  • You are exhausted with the endless hustle of chasing clients and sales, leaving no time and energy for the life you want.
  • No strategy seems to work—and you should know, you’ve tried them all!
  • You find yourself saying “Maybe I’m not cut out for this" or “I’ll never get ahead of this” or “I don’t think this is going to work.”

Sound familiar? You aren't alone!

IMAGINE:

  • A steady stream of ideal clients clamoring to work with you.
  • Having complete control over when and how you work.
  • Making more than enough money to meet your needs—in a fraction of the time.
  • Spending hours with family and friends completely guilt-free—because your business is working even if you’re not.
  • Selling and communicating your value with ZERO anxiety or awkwardness
  • Delivering products and services both you and your clients love.

All because you’ve learned to focus your time, energy, and skills on

doing the RIGHT things for your business.


There’s just one thing standing between where you are—and where you deserve to be:

You don’t know what those right things are!

RITA GOODROE PRESENTS

THE MOST IMPORTANT THING

A 12-week group coaching program that gets you out of the weeds and into higher productivity, profits, and performance.

This course is specifically designed to be

PERSONALIZED

Choose your own track

Its unique track structure allows you to focus on what's best for your business, your goals, and your life.

SIMPLE

Clear course structure

No lengthy videos, cookie-cutter solutions, or useless freebies—you’ll only focus on the actions that drive your success.

EASY

Just 30 minutes a day!

Every bite-size lesson offers ready-to-roll tactics you can put to immediate use—so you can see immediate results.

We’ll forgo ALL the information and focus on the RIGHT skills, tactics, and strategies that finally get you moving toward the life and business of your dreams.

Together we’ll cut through the fluff and get right to the good stuff.

JOIN THE WAITLIST

Hi, I’m Rita!

I’m a business strategist and success coach for entrepreneurs who are ready to increase their reach and revenue—while also whittling down the hours they spend working. I’ve helped hundreds of overwhelmed business owners reinvent their business, reclaim their schedules, and reel in the best incomes of their career—and I’m here to make sure you do the same!

While you can learn more about my credentials and accolades on my About page—what I really want you to focus on right now is YOU.


  • What is it you truly want?
  • What do your best life and business look and feel like?
  • What are you willing to do to get it?

That last question isn’t a trick. One of the first things you’ll learn is that it’s really easy to overcommit, overschedule, and overwhelm yourself when you own a business (In fact, don’t think I’ve met a business owner who hasn’t learned this lesson the hard way).

The trick to a successful business isn’t saying yes to every opportunity.

It’s only saying yes to the RIGHT ones.

And that means confidently (and gracefully!) saying no. A lot.

That’s what this course is all about. I’ve taken all the knowledge I’ve gained from starting two six-figure businesses and all the work I’ve done with clients, to give you the clarity and confidence you need to make the RIGHT moves with ZERO hesitation.

If you do it right (and I’m here to make sure you do) that will translate to more sales, more money, more fun, more time, and a lot less stress.

You in?

“Through participating in The Most Important Thing, I realized I need to take better care of myself and do the things I want to do in the present and act as the CEO of my business. I liked the community of women that I met in the program and how we connected so well. Also, I loved that we could ask questions in the group and get the other ladies opinions and support.”

Patti Hano
Social Media Manager for Life and Mindset Coaches

“Just as [The Most Important Thing] promised, I was able to gain clarity and take action on the most important things to do to grow my business in this season.  I gained clarity on who my ideal clients were and what my signature offering is. I was even able to give myself a significant pay rise (by increasing my prices) and, for the first time in my business life, I had a month where I was fully booked!”

Mildred Talabi
LinkedIn Visibility Coach for Women Entrepreneurs
www.mildredtalabi.com

In the first half of this coaching program, you’ll learn exactly how to

PRODUCTIVITY

  • Build a business that supports your life—instead of shoving your life in around your business
  • Identify the right actions to take each day to consistently (and easily!) hit your revenue goals
  • Organize and prioritize your schedule in a way that works for you.
  • Delegate your to-do’s so that you focus on what you’re best equipped to do.

YOUR AUDIENCE

  • Identify your perfect client—the ones who need what you offer, pay you what you deserve, and love recommending you to others. 
  • Reach your target market in ways that show you understand what they want and why you’re best suited to serve them.  
  • Create great offers your ideal clients are excited to purchase.
  • Sell your story as a benefit. Tell potential clients who you are, who you are best equipped to serve, and what outcomes they can expect when they work with you.

PACKAGING & PRICING

  • Price, package & promote your services in a way that attracts more clients, generates more revenue, and increases your profits.
  • Create a simple sales plan that incorporates low-cost, signature, and high-end offerings, so that you address the needs of your ideal client at all levels
  • Clarify your income goals and identify the revenue streams that will help you get there easily.
  • Grow your sales with confidence knowing you have your bases covered!

CUSTOMER JOURNEY

  • Create a relationship funnel so that you consistently build trust (and sales) with every nurturing email.
  • Attract the right people into your sphere of influence—this goes for future team members, too!
  • Get the attention of your audience and maintain it with ease
  • Create the most effective lead magnets so that people happily give you their name and e-mail address

Once you learn the basics, it’s time to make your first RIGHT decision—and choose your Most Important Thing to focus on.

At this point in the course, you’ll start to get a good idea about where you need to go. 


The next step is committing to it. 


While you might want ALL of the information available in this course, that's not what is going to give you those easy and real results you want in your business. 


Making the RIGHT choice is.

Trust me on this, THIS is the magic! THIS is why this program is different. It’s designed to help you practice making the RIGHT call—not all the calls.

In the second half of this coaching program, you’ll be asked to select ONE (yes, one) of the following tracks.

COMMUNITY BUILDING

On this track, you will:

  • Understand the difference between an audience and a community
  • Choose the best platform for your community
  • Create content that provides value and positions you as an expert
  • Build, energize, and engage your community
  • Convert your community members to clients, sales, and referrals.

NETWORKING & FOLLOW UP

On this track, you will:

  • Create authentic connections in person and on social media 
  • Identify and leverage key partners in your network to generate more relationships and opportunities
  • Strategically and efficiently follow-up with leads
  • Build an outreach strategy that converts your network into sales, clients, and referrals.

CONTENT CREATION

On this track, you will:

  • Choose the right platform (e-mail, social media site, blog or podcast) to to get in front of your ideal audience
  • Plan and prepare content for that platform
  • Create a sustainable content strategy
  • Learn how to repurpose content
  • Use your content to convert your audience into sales, clients, and referrals

Sense a theme? No matter what track you choose, rest assured, we’ll never lose sight of what really moves the needle on your business. 

Ready to join the fun?

JOIN THE WAITLIST

"Thanks to Rita, I identified my target client and established a system for setting goals that creates a direct path for hitting my yearly income targets. The process of growing my business was less scary because Rita helped me break the process into manageable steps."

Bernadette Geyer Owner, Geyer Editorial Services www.geyereditorial.com  

THE NITTY GRITTY
This 12-week Program includes

  • Personalized onboarding to help you make the most of the program. 
  • Weekly modules, each broken into 3 bite-sized training videos that walk you step-by-step through each Business Building Block. Plus, implementation weeks that will allow you to take action.
  • 18 downloadable worksheets with simple steps to build daily momentum. 
  • 18 core video training transcripts.  Learn from ANYWHERE!
  • Weekly live 1-hour Q&A Facebook Live Sessions so that you receive individualized support and feedback to fast-track your results
  • Access to the private Most Important Thing Facebook Community where you have 24/7 to other dynamic, high-performing women entrepreneurs who are building their business alongside you for double the support.
  • Accountability check-ins that move you to take action on what you discover in the program
  • Proven tools, scripts, checklists, and more!  Everything is here to help make the most of your newfound focus, energy, and prioritization.

This course has changed the lives of hundreds of business owners—but that doesn’t mean it will for you.


It’s true. This program isn’t for everyone (and neither are the results). 

This program may not be for you if…  


  • You don’t already have a business.
  • You haven’t identified who you help and how you help them.
  • You aren’t community-driven and don’t want to share and support others
  • You are looking for a “magic pill” or a “quick fix” for your business. 
  • You are not willing to invest at least 30 minutes a day—and make meaningful strides toward the life you want. 
  • You are not ready to be pushed outside of your comfort zone.
  • You aren’t willing to take responsibility for your results and show up fully for yourself or your business.
JOIN THE WAITLIST

"I was tired of hearing business coaches say that you’d earn more than your investment if you just followed their advice, because that didn’t ring true for me!

After implementing the free advice Rita gave in Women’s Business Garden, I decided to take a chance and hired her as my coach, and I am so glad I did!  

In just TWO months my expenses have dropped and my income has increased! I now have extreme clarity in my business. I know what to do, how to do it and I didn’t have to go into mountains of debt to learn it!  

Rita is a compassionate straight shooter. She’s been there, done that and GETS it. Her advice is personalized for YOUR business. She’s not just quoting information from the latest self help book! Rita is truly the best investment you can make for your business AND self!"

Holli Shan Animal Communication Counselor www.compassionspeaks.com  

Stop going all out. Start going all in.

Trust me, I remember what it’s like when you are running a business that doesn’t make a consistent income.  When losing just one client can make the difference in being able to pay the bills.  Making ANY investment in your business feels REALLY scary and sometimes out of your reach!

For so long, I felt like I had to DO something (anything!) that resulted in a tangible success BEFORE I could invest in myself and my business. The truth was, I had to invest in myself and my business FIRST in order to experience tangible success!

You’ve read enough now to know whether or not we’re a good fit—this choice should be an easy one. It should feel RIGHT. 

That’s why I’ve priced it at just $997—high enough to keep your head in the game. Low enough to make it approachable for every stage of business. And we have great payment plans!

I'M READY TO GET MORE OF THE RIGHT THINGS DONE.

TL;DR
How does The Most Important Thing program work?

The Most Important Thing is a 12-week group coaching course that breaks down the MOST IMPORTANT actions that generate consistent clients and revenue—while supporting a rewarding personal life.

Every week you’ll get bite-sized videos, worksheets, and live session support—and it’s all designed to help you easily implement what you learn so that you see results right away. 

In addition to accountability check-ins to keep you on track, you’ll also have extra resources available to help you create and implement the RIGHT business strategy that gets you the BIGGEST results in the easiest way possible.

A key factor of this program is the ability—and the requirement—to choose the RIGHT track mid-way through the course to focus your efforts. This is your first real chance to say no to other opportunities so you can say YES to the one that will deliver the most impact. 

The good news? Every track leads to better clients, stronger sales, bigger revenue, and fewer hours at your desk.

All for a flat fee of $997. Monthly payment option available!

For more information, scroll up—I’ve got you covered.

I'M READY TO MAKE IT EASY!

On the fence? Need a push?

E-mail me at Rita@RitaMadeMeDoIt.com to ask me any questions you have and I'll personally reply. 

I want to help you make the decision that is right for you.

Disclaimer: Every effort has been made to accurately represent the course and its potential. The examples are not intended to guarantee that everyone will achieve the same or similar results. Each individual's success depends on their background, dedication, desire, effort and motivation.  

© 2022 Rita Made Me Do It, LLC. All rights reserved.